(b) How might the marketing mix vary between the three channels Helen is considering using? (8 marks)
(c) What changes to Churchill’s existing marketing mix will be needed to achieve the three strategic goals?(15 marks)
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(b) Explain how the process of developing scenarios might help John better understand the macro-environmentalfactors influencing Airtite’s future strategy. (8 marks)
(b) What advantages and disadvantages might result from outsourcing Global Imaging’s HR function?(8 marks)
(c) Critically evaluate Vincent Viola’s view that corporate governance provisions should vary by country.(8 marks)
(b) Using the TARA framework, construct four possible strategies for managing the risk presented by Product 2.Your answer should describe each strategy and explain how each might be applied in the case.(10 marks)
(c) Using information from the case, assess THREE risks to the Giant Dam Project. (9 marks)
(b) Identify and explain THREE approaches that the directors of Moffat Ltd might apply in assessing theQUALITATIVE benefits of the proposed investment in a new IT system. (6 marks)
