(b) Explain how the process of developing scenarios might help John better understand the macro-environmentalfactors influencing Airtite’s future strategy. (8 marks)

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(b) Explain how the process of developing scenarios might help John better understand the macro-environmental

factors influencing Airtite’s future strategy. (8 marks)

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(b) What advantages and disadvantages might result from outsourcing Global Imaging’s HR function?(8 marks)

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Matthew Black is well aware that the achievement of the growth targets for the 2005 to 2007 period will depend onsuccessful implementation of the strategy, affecting all parts of the company’s activities.(c) Explain the key issues affecting implementation and the changes necessary to achieve Universal’s ambitiousgrowth strategy. (15 marks)

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(b) How might the marketing mix vary between the three channels Helen is considering using? (8 marks)

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(b) Compare and contrast Gray, Owen and Adams’s ‘pristine capitalist’ position with the ‘social contractarian’position. Explain how these positions would affect responses to stakeholder concerns in the new stadiumproject. (8 marks)

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第5题

(b) Using the TARA framework, construct four possible strategies for managing the risk presented by Product 2.Your answer should describe each strategy and explain how each might be applied in the case.(10 marks)

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(b) Identify and explain THREE approaches that the directors of Moffat Ltd might apply in assessing theQUALITATIVE benefits of the proposed investment in a new IT system. (6 marks)

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(b) Explain how the process of developing scenarios might help John better understand the macro-environmentalfactors influencing Airtite’s future strategy. (8 marks)

题目

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