(b) The CEO of Oceania National Airways (ONA) has already strongly rejected the re-positioning of ONA as a ‘nofrills’ low-cost budget airline.(i) Explain the key features of a ‘no frills’ low-cost strategy. (4 marks)
题目
(b) The CEO of Oceania National Airways (ONA) has already strongly rejected the re-positioning of ONA as a ‘no
frills’ low-cost budget airline.
(i) Explain the key features of a ‘no frills’ low-cost strategy. (4 marks)
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