(b) Using relevant evaluation criteria, assess how achievable and compatible these three strategic goals are overthe next five years. (20 marks)

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(b) Using relevant evaluation criteria, assess how achievable and compatible these three strategic goals are over

the next five years. (20 marks)

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(b) How might the marketing mix vary between the three channels Helen is considering using? (8 marks)

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第2题

(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its environment and concerns its‘fit’ with the factors in its environment.With reference to the case as appropriate, explain how a code of ethics can be used as part of a company’soverall strategic positioning. (7 marks)

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第3题

(c) Using information from the case, assess THREE risks to the Giant Dam Project. (9 marks)

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第4题

(ii) Determine whether your decision in (b)(i) would change if you were to use the Maximin and Minimaxregret decision criteria. Your answer should be supported by relevant workings. (6 marks)

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第5题

(c) At a recent meeting of the board of directors, the managing director of Envico Ltd said that he considered itessential to be able to assess the ‘value for money’ of each seminar. He suggested that the quality of the speakersand the comfort of the seminar rooms were two assessment criteria that should be used in order to assess the‘value for money’ of each seminar.Required:Discuss SIX separate and distinct assessment criteria (including those suggested by the managing director),that would enable the management of Envico Ltd to assess the ‘value for money’ of each seminar.(6 marks)

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第6题

(c) Identify TWO QUALITATIVE benefits that might arise as a consequence of the investment in a new IT systemand explain how you would attempt to assess them. (4 marks)

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第7题

(c) (i) Using ONLY the above information, assess the competitive position of Diverse Holdings Plc.(7 marks)

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(b) Using relevant evaluation criteria, assess how achievable and compatible these three strategic goals are overthe next five years. (20 marks)

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