参考答案和解析
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【参考范文】
With the popularization of media, many manufacturers take advantage of advertisement to publicize their products. Whether you like it or not, advertisements have become an indispensable part of modern entertainment. Therefore, some believe that they have more entertaining functions instead of genuine promoting objectives. As far as I am concerned, I cannot totally agree with this argument.
Admittedly, as more advertisements tend to invite celebrities like movie stars and pop singers to be their image spokespersons. But the questions are: who pays the bill in advertising areas and what is the intention?
The producers invest great sums of money in the advertisements with the only ultimate purpose of selling more products at a higher price. Although some advertisements have entertaining elements, the original intentions can never change. To begin with, by effective communicative means, the advertisements can attract more audience to enlarge the customer base. In other words, people get to know a product from advertisements on channels like TV or posters on buses. The second level is more important. Advertisement can leave audience with a deeper impression. With the great help of modem media, people can easily sink into a public effect. Consumers are apt to follow trends formed by ads. Last, there is possibility that some ads may contain some false information of the product in order to exaggerate the functions and cover some shortcomings. As a saying goes, “There is no reasonable consumer, but only crazy buyer tempted by advertising.” Ads easily lead to irrational shoppers.
In conclusion, advertisements are a vital element in the commerce for selling products or services. But the entertaining elements should be judged with sense and reason.
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