(b) The marketing director of CTC has suggested the introduction of a new toy ‘Nellie the Elephant’ for which the
following estimated information is available:
1. Sales volumes and selling prices per unit
Year ending, 31 May 2009 2010 2011
Sales units (000) 80 180 100
Selling price per unit ($) 50 50 50
2. Nellie will generate a contribution to sales ratio of 50% throughout the three year period.
3. Product specific fixed overheads during the year ending 31 May 2009 are estimated to be $1·6 million. It
is anticipated that these fixed overheads would decrease by 10% per annum during each of the years ending
31 May 2010 and 31 May 2011.
4. Capital investment amounting to $3·9 million would be required in June 2008. The investment would have
no residual value at 31 May 2011.
5. Additional working capital of $500,000 would be required in June 2008. A further $200,000 would be
required on 31 May 2009. These amounts would be recovered in full at the end of the three year period.
6. The cost of capital is expected to be 12% per annum.
Assume all cash flows (other than where stated) arise at the end of the year.
Required:
(i) Determine whether the new product is viable purely on financial grounds. (4 marks)
